The autonomous ecosystem designed to make your product better each time it goes round.

Your product shouldn’t just collect data. It should understand it: notice what changed, work out why, and help make the next version better.

Why it exists

Software has been passive.It waited for someone to notice.

Every improvement used to wait on a person for every step. Flowgrid takes the steps that are only work, and leaves you the one that is a decision.

  1. 01Notice something movedSomeone opens a dashboard and spots it, eventually.The watch checks your numbers every day and flags a real shift on its own.
  2. 02Find the dataThree tools, five tabs and a spreadsheet.Events, sessions and your code, read in one pass and listed with the answer.
  3. 03Work out whyA meeting, and the loudest guess wins.The change split by what explains it, with the sessions behind it. A pattern is called a pattern.
  4. 04Decide what to changeA ticket that waits for next sprint.The fix as a pull request, a test to prove it, a flag to roll it out.
  5. 05Ship itWhoever has time.YouYou approve, your team merges. This step stays yours.
  6. 06Check it workedUsually never.The experiment calls a winner, and the watch keeps checking the number.
The loop

Observe. Understand. Decide.Improve. Learn. Again.

Every day it checks your numbers against the weeks before.

ObserveOn its own
Signups fell 39% this week14 a day over 26 Oct to 1 Nov, against 23 a day the four weeks before.
ObserveUnderstandDecideImproveLearn

Station 1 of 5

Observe

The system

A system that drives your product to improve itself.

It watches every number, works out what moved and why, drafts the next improvement and measures what it did. Lap after lap, your product keeps getting better, and your team signs off on what ships.

WatchesOn its own
Signups fell 39% this weekEvery number, checked every day.
ExplainsWith evidence
Mobile explains 7 of the 9 lostWhat moved, why, and the sessions behind it.
DraftsReady for you
Move Continue above the keyboardThe fix, the test and the rollout.
You approveYour call
Approved by Priya ShahYour team merges it.
MeasuresSafe to call
B: 147 signups, A: 104Which version won, and by how much.
Next lapAgain
The watch keeps checkingEvery result starts the next lap.

The improvement loop