Built for teams where sales closes the deal

They never hit submit. You still got the lead.

Flowgrid captures the name, email and company as they are typed — no submit required — matches them to the contact in your CRM, and shows your team what they were reading.

Book a demo

Works with the CRM you already use · One click with Google · No credit card

Generating evidence

Demo form · 14:02
Company
Left without submitting. Passwords and card fields are never read.
Pricing · 3rd visit
/pricing · 6m 12s
Same visitor, same week — not a new anonymous session.
CRM · Matching…
Checking your contacts…
Note ready for the contact record. Nothing writes without your approval.

The way it works today

The visits are all there, in sessions, sources, form reports and whoever owns the spreadsheet. Turning one into a person, an account and a reason to call is still a job someone does by hand — usually the rep who should be on the phone instead.

One question, the usual way8 steps

Open the traffic report
Sessions are up again. None of them have names.
Export the form fills
Only the people who finished. The rest left no trace.
Ask marketing for the list
Wait for whoever owns the spreadsheet.
Cross-check the CRM
Paste addresses in one by one to see who is already a contact.

Guess at intent
Third pricing visit or an idle tab? The report cannot tell you.
Pick who to chase
By feel, because nothing in front of you is ranked.
Write the note by hand
Retype what you found onto the contact record.
Follow up Monday
By then they have booked a call with someone else.

The same question, in Flowgrid1 question · 5 stages

From anonymous visit to a named account.

Who started the demo form this week and didn't finish?

Question
Ask it in your own words
No query to write and no list to export first.
Investigation
It runs the passes a rep never has time for
Walks the visits, the form starts, the repeat sessions and your CRM.
Evidence
Every claim carries its source
The visits, the fields captured and the matching contact sit beside the answer.
Answer
The account, not another chart
Who it was, what they read and when they went quiet.
Action
You decide what happens next
A note on the contact, a report or a pull request. Nothing writes without your approval.

A real investigation

Why are users abandoning checkout?

One question. Here is everything Flowgrid put on the table to answer it, and every piece opens to the data underneath.

Investigation · checkout abandonmentlast 7 days

Anomaly
Checkout conversion −14%
3.32%from 3.86%
Break flagged on Sep 14
Affected segment
12,481 visitors on iOS Safari
- iOS Safari−39%
- Android Chrome−3%
- Desktop−2%
Relevant events
The drop is at payment
Cart
Shipping
Payment
Confirmed
Last week vs this week, share of checkout starts
Session evidence
Error sessions 30 → 96 a day
- Visitor 8f2c
  iPhone · Safari 18 · 4m 12s
  3 err · 7 rage
- maya@northwind.co
  iPhone · Safari 18 · 2m 48s
  2 err · 4 rage
- Visitor 31ad
  iPad · Safari 18 · 6m 03s
  4 err · 9 rage
Rage clicks on “Pay now” in 431 sessions
Timeline
Started Sep 14, 14:20
Sep 10Sep 16
First failing session 14:20
Likely cause · next action
Payment step, iOS Safari only
components/checkout/PaymentForm.tsx
Error text matches the card-expiry validation in your connected repo
- Open a pull requestneeds your approval
- Build a report
- Share with the team

A real investigation

Why are users abandoning checkout?

One question. Here is everything Flowgrid put on the table to answer it, and every piece opens to the data underneath.

1
Anomaly
Detected a drop
2
Segment
Found who it hit
3
Events
Located the step
4
Sessions
Pulled the sessions
5
Timeline
Dated the change
6
Next action
Named the cause

Investigation · checkout abandonmentlast 7 days

Anomaly
Checkout conversion −14%
3.32%from 3.86%
Break flagged on Sep 14
Affected segment
12,481 visitors on iOS Safari
- iOS Safari−39%
- Android Chrome−3%
- Desktop−2%
Relevant events
The drop is at payment
Cart
Shipping
Payment
Confirmed
Last week vs this week, share of checkout starts
Session evidence
Error sessions 30 → 96 a day
- Visitor 8f2c
  iPhone · Safari 18 · 4m 12s
  3 err · 7 rage
- maya@northwind.co
  iPhone · Safari 18 · 2m 48s
  2 err · 4 rage
- Visitor 31ad
  iPad · Safari 18 · 6m 03s
  4 err · 9 rage
Rage clicks on “Pay now” in 431 sessions
Timeline
Started Sep 14, 14:20
Sep 10Sep 16
First failing session 14:20
Likely cause · next action
Payment step, iOS Safari only
components/checkout/PaymentForm.tsx
Error text matches the card-expiry validation in your connected repo
- Open a pull requestneeds your approval
- Build a report
- Share with the team

Underneath every name

Visits, identity, replays, funnels and your CRM — one system, so working out who a visitor is and what they were after never needs an export in between. Open any of them directly, too.

Customer Intelligence

Put a name and a company to traffic that never filled anything in, then match it against the contacts already in your CRM.

Web Analytics

Which accounts read your pricing page, how often they came back, and the channel that brought them — not another sessions count.

Session Replay & Heatmaps

Watch the demo form being abandoned. You know the field they stopped on before you pick up the phone.

Product Analytics

Events, retention and segments behind each account, so whoever takes the call knows what the buyer has actually used.

Feature Usage

See which accounts adopt what. Stalled usage is a save call; heavy usage is an expansion one.

Custom Goals

Define what counts as pipeline here — demo starts, pricing revisits, qualified accounts — and watch it move live.

You log off. It keeps counting.

Ingest doesn't keep office hours. The visits, the form starts and the identities behind them land while you're gone, and your KPIs recompute overnight on a schedule nobody has to remember. You come back to a list that is already current.

FlowgridIntent

648

visitors identified

3 companies read pricing 4x this week → top of the list this morning

Sources: 31
Returning: 22
Matched: 14

FlowgridForms

demo forms abandoned

Most stopped on "company size" → the field, not the offer

Started: 204
Finished: 167
Named: 29

FlowgridAccounts

1,284

events behind open deals

Two trials stalled before import → surfaced on the account

Trials: 18
Stalled: 2
Goals hit: 9

An analyst that's already up to speed

Ask it in your own words. The answer comes back off your own visitors — who they were, what they read and the session behind it. No SQL, no ticket, no waiting on whoever owns the list.

09:02Intent

"Who started the demo form and left?"

Nine people yesterday. Six are already contacts in your CRM, with the field they stopped on attached.

09:06Accounts

"Which accounts are warming up?"

Repeat pricing visits over the last fortnight, ranked, each with the matching contact and the sessions behind it.

09:11Experiment

Variant B reached significance

You didn't ask for this one: it recomputes every half hour, so the verdict is current whenever you look.

Then it writes the follow-up

Every other tool hands you a chart and wishes you luck. This one drafts the note on the contact and opens the pull request with the evidence attached — then stops. It can write the draft; only you can send it.

09:14Drafted a note for the Northwind contact — three pricing visits, one abandoned demo formNeeds approval
09:20Wrote the demo-form tracking you were missing — staged as a diffNeeds approval
09:31Opened PR #218 — lift the demo CTA above the fold on mobileNeeds approval

Meet the agents

For developers1 package · 1 call

One install, then it disappears.

Paste it once
One package and one init call, or one script tag on any platform.
Names start arriving
Pages, sessions and campaigns with no tracking plan first — and the name and company off your own forms, captured as they are typed.
Ask who to call today
As soon as traffic lands, there is a list to work rather than a chart to read.

The whole integrationcopy, paste, done

lib/flowgrid.tsTS

1// npm install flowgrid-sdk

2import { Flowgrid } from 'flowgrid-sdk'

4// Sessions, page views, scroll depth and attribution

5// start arriving from here. Nothing else to wire.

6export const fg = Flowgrid.init({

7 webId: process.env.NEXT_PUBLIC_FLOWGRID_WEB_ID!,

8 apiKey: process.env.NEXT_PUBLIC_FLOWGRID_API_KEY!,

9})

Or hand it to your coding agent

The install is small enough that an agent can do it from the README.

Every frameworkNext · React · Shopify · WordPress · Webflow

Install guides

Pricing

Start small.
Scale when it pays off.

Full breakdown on the pricing page

FreeStart free

Everything you need to see whether the numbers move. No card.

Free

See full plan

500K events
Product & web analytics
Funnels, heatmaps & A/B testing

GrowthGet Started

For early SaaS and e-commerce teams adding deeper analysis.

$79/mo

See full plan

5M events
Flowgrid Agent: AI insights & chat
AI-generated reports
2,500 session replays / mo
500 form submissions / mo

They never hit submit. You still got the lead.

YouYou havehave thethe traffic.traffic. YouYou stillstill don'tdon't havehave thethe names.names.

Open the traffic report

Export the form fills

Ask marketing for the list

Cross-check the CRM

Guess at intent

Pick who to chase

Write the note by hand

Follow up Monday

From anonymous visit to a named account.

Ask it in your own words

It runs the passes a rep never has time for

Every claim carries its source

The account, not another chart

You decide what happens next

Why are users abandoning checkout?

Why are users abandoning checkout?

TheThe autonomousautonomous analyticsanalytics engineengine doingdoing thethe digging.digging.

Customer Intelligence

Web Analytics

Session Replay & Heatmaps

Product Analytics

Feature Usage

Custom Goals

You log off. It keeps counting.

An analyst that's already up to speed

Then it writes the follow-up

One install, then it disappears.

Paste it once

Names start arriving

Ask who to call today

Start small.Scale when it pays off.

Start small.
Scale when it pays off.