The answer is already in your data. Getting it out is the problem.
Funnels, cohorts and segments over the events you already send — asked in plain English, answered in seconds, with the recordings behind the number a click away. No warehouse to model. No ticket to the data team.
- Live in an afternoon
- No credit card
- Replaces Mixpanel and Amplitude
Every team has the numbers. Almost none can act on them.
“Can someone pull this?”
The question becomes a ticket, the ticket joins a queue, and the answer arrives the week after the decision had to be made.
“That is not what my dashboard says.”
Two tools, two definitions of activation, and the first twenty minutes of the review spent reconciling them instead of deciding anything.
“We do not track that yet.”
The one event that would have answered it was never instrumented, so the answer is weeks away — if it gets prioritised at all.
12,480
Entered
7,940
−36.4%
5,210
−34.4%
1,920
−63.1%
1,410
−26.6%
Readout · stage-to-stage
Largest fall-off · stage 03 → 04
Connecting data
loses 63.1%.
3,290 people got a workspace named and never verified the tag. That is the step to fix — not the one before it, and not the one after.
Four things you were promised and never quite got.
The step losing the money, named.
Build a funnel from events you already send. Flowgrid calls out the stage with the biggest fall-off instead of drawing four bars and leaving the subtraction to you.
- Any event you already send — no new instrumentation
- The losing step flagged, with that window’s friction sessions one click away
- Segment the same funnel by device, plan or campaign
Biggest drop — 26% lost here · watch the friction sessions
Which month of signups actually paid off.
The people who arrived in March are not the people who arrived in July, and they are not worth the same. Group them by the month they landed and read what each intake has been worth since.
- Acquisition cohorts with the people and the revenue side by side
- Returning and win-back visitors recognised across sessions
- Recomputed daily, so the board is never last week’s number
| Cohort | People | Revenue since |
|---|---|---|
| March | 1,030 | $16.9k |
| April | 1,053 | $9.7k |
| May | 636 | $6.3k |
| June | 988 | $7.4k |
| July | 1,106 | $6.5k |
Type the question. Read the answer.
No query language, no ticket, no waiting until Thursday. The agent picks the right data, runs it, and shows its working — so you can check the answer rather than take it on faith.
- Answers in seconds, with the numbers behind them shown underneath
- Follow-up questions keep the context
- Anyone on the team can ask, not only the analyst
Which step of onboarding loses the most people?
- Visited96%
- Signed up78%
- Activated44%
- Retained24%
The drop-off opens the recordings.
“Activation dropped 12%” is an argument. A recording of four people failing the same step is a decision.
- The biggest fall-off links straight to that window’s friction sessions
- Friction already labelled — rage clicks, error bursts, abandons
- Hand a teammate the exact fifteen seconds with a comment
- AKRage click
Checkout · 2m 53s
Desktop · Chrome · London
- BJForm abandon
Signup · 3m 33s
Desktop · Chrome · Berlin
- CIError burst
Pricing · 4m 14s
Desktop · Chrome · Austin
- DHForm abandon
Settings · 5m 17s
Desktop · Chrome · Toronto
One system, not four subscriptions.
Most teams arrive paying for a product analytics tool, a replay tool and a flags vendor, with a warehouse job holding them together. This is the list they cancel.
- One afternoon
- From dropping in the tag to your first funnel. No warehouse to model, no tracking plan to agree, no migration.
- Zero SQL Knowledge
- Questions get typed in English. The agent picks the data, runs it, and shows the working so you can check it.
- One event stream
- Product analytics, web analytics, replay and revenue all read the same events. There is nothing to reconcile.
The charts that move open the sessions from the window they moved in — so “activation dropped” turns into a recording of somebody dropping.
Ask it like you’d ask a colleague.
No query language, no ticket to the data team. Type the question and the answer comes back with the working shown.
- Which step of onboarding loses the most people?
- Do users from paid search retain better than organic?
- What changed after last Tuesday’s release?
- Which segment converts twice as well as the rest?
- Which feature do the accounts that renew actually use?